Chanel Advertising

Chanel is a highly reputable brand, making her fame with classic looks such as the little black dress, two tone shoes and her fragrance No. 5. Aware of the simplistic style and layout of their campaigns, only a few subtle changes were made to match their classic tone and theme.

Word phrases and literary devices, such as alliteration, were used to help market their message. A colorized logo was beveled and embossed (above) to give the illusion of a metallic finish, and social media icons were added; all of which were made to match their over all tone of a high end couture brand.

All three ads share a cohesive look tied together by social icons and power phrases, upholding Chanel's reputable standards.

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